MCV/DEVELOP News, events, research and jobs from the games industry
Following in the footsteps of Need for Speed: World, EA is now launching a free-to-play FIFA game for PC, titled FIFA World. FIFA World is currently in closed beta and is only available for Russia and Brazil. The game’s website states that an English language version is months from release. …
Read More »Namco Bandai expands free-to-play effort
Publisher changes its tune on new business model
Read More »World of Tanks ‘will lead free-to-play charge on console’
The Xbox 360 version of World of Tanks will be a free-to-play experience the console industry has never seen before, says developer Wargaming. The firm announced its plans to bring the smash hit PC title to Xbox 360 at E3 in June. And Wargaming’s senior product marketing manager Pat Alvardo …
Read More »Free-to-play Ridge Racer enters closed beta
Namco Bandai is giving consumers the chance to be among the first to test Ridge Racer Driftopia, the first free-to-play entry in the series. The game was announced back in April and enters closed beta on Steam today. It is being developed for PS3 and PC by Bugbear Entertainment, the …
Read More »TV ads lift Forge of Empires past 10m users
InnoGames is using UK TV to grow the userbase of its free-to-play strategy game Forge of Empires. The ads have been running for several weeks, with the online games firm planning a long-term TV campaign for the title. The campaign has helped Forge of Empires push its userbase past 10m, …
Read More »Neverwinter MMO hits 2m player milestone
Perfect World Entertainment has announced Cryptic Studios’ free-to-play MMO Neverwinter has run past the 2m player mark. Polygon reports the milestone for the Dungeons & Dragonsonline RPG– which officially launched last month after a long run in beta – is highlighted in a new trailer provided by the publisher. Expansion …
Read More »Hawken publisher avoiding reliance on paid avdertising
Meteor Entertainment argues word-of-mouth is the best way to sell a game as a service
Read More »27% of Ouya owners have purchased games
Ouya CEO Julie Uhrman has revealed that more than a quarter of gamers that bought the Android console have also purchased games. The crowd-funded device was launched in June and has been positioned as a free-to-play platform, but Uhrman was keen to highlight how many users are paying for content. …
Read More »Zynga holds bet on gambling games
Company is to stay focused on social and free-to-play titles
Read More »Supercell: Monetisation not the priority
Enjoyment and retention is key, says Clash of Clans studio head
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