MCV/DEVELOP News, events, research and jobs from the games industry
Ben 10 Ultimate Alien: Cosmic Destruction will be backed by a second wave of marketing later this month. A fresh campaign from Namco Bandai was been drawn up to herald last week’s release (Friday, February 11th) of the PS3, Wii, PSP and PS2 SKUs. The Xbox 360 and DS editions …
Read More »First Total War TV marketing campaign planned
Publisher Sega is spending big to make sure Shogun 2: Total War is the best-selling PC game of Q1. The firm has teamed up with The History Channel for a series of three-minute Shogun 2 TV ad break takeovers, which will air for two weeks around the game’s March 15th …
Read More »FEATURE: New Games Marketing
Marketing may not be an actual dark art, but it can certainly seem quite a cloudy business. Like good front row play in rugby union, impressive results are obvious, but there’s some uncertainly about the rules, about whether or not there are any rules – and about exactly what techniques …
Read More »GAME appoints new CMO
Leading European video games retailer GAME has announced the appointment of Dave Hughes in the freshly created role chief marketing officer. Hughes joins from Marks & Spencer where he headed up online and direct sales channel M&S Direct. His former employers include KPMG, Sainsbury’s, Intercontinental Hotels and Galileo. At GAME …
Read More »City Interactive hunts UK staff
Sniper Ghost Warrior publisher City Interactive is fast establishing its UK operation. The firm is searching for developers, marketers and sales executives, as well as a new UK distributor, to expand its business in Europe. It has opened a London development studio in December led by Black and Bodycount designer Stuart …
Read More »EA and Sony partner on Dead Space 2 campaign
EA has teamed-up with Sony to make Dead Space 2 the first ‘must have’ game of the year. A co-marketing campaign is already underway for the horror sci-fi sequel, with ads to appear across TV, national print, online and in outdoor poster locations. Dead Space 2 is the first real …
Read More »Two-month TV campaign for LBP2
Sony has launched a mammoth marketing campaign for its acclaimed release, LittleBigPlanet 2. Ads are appearing in film breaks on Five, Fiver and Five USA and will run for two weeks, while sponsorship will continue for two months. Sony is also launching its own LittleBigPlanet online hub where every level …
Read More »How to boost brand awareness
Mondo Studio share some top tips to help you build a brand around your products
Read More »3DS to be 2011s landmark hardware hit
Big things are expected for Nintendo’s highly-anticipated 3DS handheld when it arrives in March. The format-holder has told MCV it reckons the device will represent another one of its ‘landmark’ hardware releases, thanks to innovative new features and 3D content. 3DS was first announced in March this year and officially …
Read More »Ex-Midway VP joins Atari
Long-running publisher Atari has hired two new senior managers to bolster its US operations. Lee Jacobson joins as senior VP of licensing and digital publishing and will oversee worldwide licensing and IP partnerships. The former Midway VP will report to Atari’s president and deputy CEO Jim Wilson. The publisher has …
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