Game development news

[Guest post] How console marketing works

company logo [Guest post] How console marketing works

By Artem Shkafenko – Head of Marketing at Upscale Studio. If you ask any indie developer about their marketing strategy, you will likely hear the same formula: Twitter/TikTok -> Steam Page -> Wishlists -> Next Fest -> Popular Upcoming. Steam has trained developers to value the wishlists as the ultimate …

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[Industry news] Games for Change and Tencent Games expand Raising Good Gamers with new programme to help families navigate positive play in video games

games [Industry news] Games for Change and Tencent Games expand Raising Good Gamers with new programme to help families navigate positive play in video games

Games for Change, in partnership with Tencent Games, today announced the launch of a new programme that builds on the Raising Good Gamers initiative, designed to help families engage more confidently with the role video games play in young people’s lives. With 3.3 billion people playing video games worldwide, video gaming is now a central part of everyday life - reinforcing the need for more informed, evidence‑based and balanced dialogue around play.

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[Industry news] ESL FACEIT Group and KICK Announce Strategic Global Partnership to Accelerate Esports Growth and Audience Expansion

kick [Industry news] ESL FACEIT Group and KICK Announce Strategic Global Partnership to Accelerate Esports Growth and Audience Expansion

ESL FACEIT Group (EFG), the leading esports and video game entertainment company, today announced a strategic partnership with KICK, the community-driven livestreaming platform. This collaboration marks an evolution in EFG’s distribution strategy, moving beyond traditional broadcasting to foster long-term audience growth and platform diversification.

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[Industry news] CodeDev Targets Triple-Digit Growth; Reunites Former MPG Leadership with Appointment of Andy Norman as COO

SLT Hire PR Image [Industry news] CodeDev Targets Triple-Digit Growth; Reunites Former MPG Leadership with Appointment of Andy Norman as COO

CodeDev (popularly known as “The Unreal Guys”), the specialist Unreal Engine co-development studio, today announced the appointment of industry adept Andy Norman as Chief Operating Officer (COO), as they aim to triple headcount in 2026.

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[Event news] Global Game Jam and Lagos Games Week Partner to Launch Pan-African Game Jam Ahead of Lagos Games Week 2026

sanl [Event news] Global Game Jam and Lagos Games Week Partner to Launch Pan-African Game Jam Ahead of Lagos Games Week 2026

Global Game Jam (GGJ) and Lagos Games Week have announced a new partnership for Pan-African Jam 2026, a game jam being organized as part of the official leadup to Lagos Games Week.

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[Event news] New Game Plus returns next week with 100 playable games, industry talks, international showcases, and much more

LGF Key Art 1500x500 1 [Event news] New Game Plus returns next week with 100 playable games, industry talks, international showcases, and much more

New Game Plus, the tentpole games showcase of the London Games Festival, arrives at Exhibition White City on 16-17 April 2026 and is set to welcome thousands of industry professionals and members of the public. The event returns with a bigger line-up of games and talks and builds on the success of last year’s debut as the public-facing centrepiece of the London Games Festival. A limited number of tickets are still available to purchase.

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[Industry news] Enter Evolvania: A Twisted, Evolution-Driven Metroidvania Coming to PC via Steam

ev [Industry news] Enter Evolvania: A Twisted, Evolution-Driven Metroidvania Coming to PC via Steam

Step inside a world that’s alive in every sense of the word. Evolvania, a uniquely unsettling 2D metroidvania from solo developer Elan Manuguerra and indie publisher IV Productions, invites players to explore the insides of a colossal, dying creature and discover every nook and cranny of this organic, ever-evolving universe. Fans can try the playable demo available on Steam and add Evolvania to their Wishlist now. 

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[Industry news] Eyebolls Unveils Magic: The Gathering’s new Teenage Mutant Ninja Turtles Launch Trailer

Eyebolls MTG TMNT 001 [Industry news] Eyebolls Unveils Magic: The Gathering’s new Teenage Mutant Ninja Turtles Launch Trailer

Eyebolls has created the new live-action and animation launch trailer introducing the Teenage Mutant Ninja Turtles into the Magic: The Gathering universe, developed in close partnership with Wizards of the Coast.

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