What’s PlayStation new structure means for Europe

One of the key differences between PlayStation and Xbox is how they operate on a worldwide level. Whereas Xbox takes a more global approach to its marketing and content acquisition, PlayStation adopts a more local strategy. Sony develops marketing campaigns for each territory, and it’s not unusual for Europe to …

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CEO Michiel Bakker on Ginx’s eSports bet

At the start of June, popular video games show VGN was dropped by broadcaster Challenge and production firm Ginx. Just ten days later, Ginx announced it was launching a 24-hour eSports channel with Sky and ITV. We had been reviewing our programming output for some time,” Ginx CEO Michiel Bakker …

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The Big Game: Battlefield 1

If you ever needed a solid indication that consumers weren’t exactly satisfied with the state of the shooter genre, you need only look at the reaction to Battlefield 1 and Call of Duty: Infinite Warfare this year. The reveal trailer for the former, a first-person shooter set during World War …

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FC Schalke 04 signs multiple FIFA players

After signing a League of Legends team last month German football club FC Schalke 04 has signed three FIFA players. The team is made up of Joshua Krone” Begehr, a former world champion, Mario Viska, who has seen success over in Germany and Cihan Yasarlar, who has been competing at …

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