Margin Makers: Guide to Sega merchandise

For the past 30 years, Sega has endured ups and downs, to put it mildly. It may never return to its ‘90s glory days, but it is currently enjoying a new lease of life on PC and mobile. Sega has revitalised its iconic character Sonic, created in 1991, by launching …

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There was almost a Guitar Hero MMO

Yup, really. Back in the decadent hay day of the Guitar Hero franchise, back when it was an excuse to print money, DJ Hero developers FreeStyle Games came up with the idea for Hero World – an MMO based on the popular Hero franchise. Word comes by way of a …

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Who needs mobile ads?

Advertising is a major source of revenue for mobile developers, but how do you take full advantage of it without deterring players and ruining your game? James Batchelor asks experts for their advice

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