Every Xbox One can now be used as a developer kit

A major feature of the Xbox One touted before the console’s launch in 2013 has come to fruition. Before Microsoft’s console was released, the company revealed that every retail machine would double as a dev kit, opening the doors for budding game creators to build for the platform. However, the …

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Analysis: TV ad spend in the lucrative toys-to-life space

Generation Media’s assistant media executive Joe Phelan investigates the growing toys-to-life craze and the ad support accompanying its continued rise during 2015/16. As gaming sits on the precipice of VR, it is more apparent than ever that the way we interact with gaming media is consistently evolving. Over the past …

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