Analysis: TV ad spend in the lucrative toys-to-life space

Generation Media’s assistant media executive Joe Phelan investigates the growing toys-to-life craze and the ad support accompanying its continued rise during 2015/16. As gaming sits on the precipice of VR, it is more apparent than ever that the way we interact with gaming media is consistently evolving. Over the past …

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Ten Seconds with Dan Pearce

22 year-old Dan Pearce’s CV will make many developers weep with jealousy. In 2010, at the age of just 16, he was awarded the BAFTA Young Game Designer prize; just three years later he was chosen as one of the organisation’s Breakthrough Brits. It was really strange,” Pearce says. Every …

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