Insight: The new age of advertising

505 Games’ SVP of global brand Tim Woodley, a former marketing boss at Activision and Codemasters, shares his experiences with the rapidly changing landscape for video games promotion It would be a brave person to argue that the rate of change in our industry is pedestrian. What is perhaps often …

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OPINION: E3 may be over for you

The words: ‘E3 just isn’t as relevant as it used to be’ are invariably said by two sets of people. Either those with a vested interest in its decline, or people who are trying to come to terms with the fact that their boss isn’t sending them this year. It’s …

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