Ubisoft wants Mega Bloks to sell Assassin’s Creed brand to kids

A string of 18-rated games front the Assassin’s Creed brand, but Ubisoft wants to explore ways to sell the franchise to children. That’s according to the publisher’s international brand manager Yannick Spagna, who Games Industry reports told the GameON Finance conference in Toronto that licensing deals can achieve things traditional …

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GameStop thinks that cheap digital games are a ‘mistake’

The president of GameStop has warned the games industry that it risks repeating the mistake of the music and film sectors by devaluing its main commodity. The average price being paid by a customer rate full game triple-A download is $22,” president Tony Bartel told investors, as transcribed by Seeking …

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MARGIN MAKERS: Guide to fantasy merchandise

They might deal with swords and shields, but fantasy games remain as popular as ever in the modern games market. MCV sets off on a quest Fantasy has come a long way since the dice-rolling days of the original Dungeons and Dragons. With floods of video game titles allowing players …

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