How underdog Nintendo won back fans at E3

It can be a painful experience to look back at Nintendo’s more recent E3 press conferences. You may recall grinning marketing execs strutting the stage, playing Wii Fit and Wii Music, whilst talking about ‘expanding the demographics of gaming’. It was the right note for a business that had managed …

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The Games Media vs E3

The world’s video games press are now back from E3 with jet lag, hangoversand sore fingers. But what did they think of this year’s show? And with so many publishers and platform holders using Twitch and the like to go direct to the consumers, what role did the media really …

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Mario Kart 8 shifts 2m copies

Nintendo has shifted 2m copies of Mario Kart 8, according to a shareholder that had attended the company’s annual general meeting. The business also said Wii U sales have increased significantly following the game’s launch, although did not provide figures. Wii U is at a critical point in its history. …

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