MCV/DEVELOP News, events, research and jobs from the games industry

But social firm halted player exodus during the last quarter

Nintendo’s marketing campaign for Mario Kart 8 will run until the end of the year, the firm says. It is already underway with a social media programme designed to get gamers nostalgic about classic Mario Kart moments. This will lead into a launch campaign, which includes online and TV activity …

A cheaper version of Skylanders featuring Batman, Superman, Power Rangers and the Teenage Mutant Ninja Turtles is coming to market. Toy giant Jakks Pacific will launch its Hero Portal range this August. The portals cost 40 for a starter pack, while toys come in packs of two for 6.99 – …

Microsoft CFO Amy Hood has told investors that there will be a "channel inventory drawdown for Xbox consoles". An inventory drawdown is the process of reducing the amount of available inventory of a product which, as Gamasutra points out, implies that Microsoft has produced more Xbox consoles than it is …

A look at how Marmalade's development arm made a suite of games for Hasbro

The PC games market has now surpassed the console gaming sector in terms of revenues, an analyst has claimed. DFC Intelligence owner David Cole told PCR: "On a global basis PC games have surpassed console games but the new console systems means consoles should show an increase. "The MOBA games …

Koch Media is getting its bovid love on by stepping up to the plat to publish a physical version of Goat Simulator. Joystiq reports that developer Coffee Stain Studios has team up with the Saints Row, Dead Island and Metro publisher for a boxed release for the game, which until …

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Sector home to 300 companies and indirectly employs 10,000 people, claims government data

New release aims to make 3D content creation workflows easier and includes specific update for game creators