Breaking the Steam monopoly

For many, the first word that comes to mind when discussing digital games is Steam. The Valve-owned digital distribution platform celebrates its tenth anniversary this year having opened its virtual doors back in September 2003. Since then, the success of the service has skyrocketed. Its most recent figures reveal there …

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IGN’s Keen joins PlayStation

Influential media exec Rich Keen has been named head of product marketing at PlayStation UK. Keen was international publishing director at Ziff Davis, the owner of video games media giant IGN and men’s lifestyle specialist AskMen. He leaves IGN after six years and will replace Mark Bowles, who left PlayStation …

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Major TV campaign for Wii U Mario

Nintendo is backing its biggest Wii U game of the year with a major TV advertising campaign. Super Mario 3D World launches on November 29th, and will be backed by advertising aimed at kids, families and girls. Nintendo will be using the TV ads to push the hardware, which has …

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