TV campaign for new 3DS Zelda

Nintendo is backing its new Zelda 3DS game with an extensive Christmas marketing campaign. A Link Between Two Worlds launches later this month, and will run from launch right up until December 25th. The firm is also booking advertising around specialist websites and social media. The Legend of Zelda series …

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Breaking the Steam monopoly

For many, the first word that comes to mind when discussing digital games is Steam. The Valve-owned digital distribution platform celebrates its tenth anniversary this year having opened its virtual doors back in September 2003. Since then, the success of the service has skyrocketed. Its most recent figures reveal there …

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IGN’s Keen joins PlayStation

Influential media exec Rich Keen has been named head of product marketing at PlayStation UK. Keen was international publishing director at Ziff Davis, the owner of video games media giant IGN and men’s lifestyle specialist AskMen. He leaves IGN after six years and will replace Mark Bowles, who left PlayStation …

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