MCV/DEVELOP News, events, research and jobs from the games industry

OPM’s Jordan Adcock examines the changing role of marketing jobs: Over past years the way we are required to market our products has altered significantly. With the gaming industry ever-growing there is a constant need to evolve, finding new ways to target players and increase revenue. The way that the …

Company CEO reveals how past titles have struggled to break even

Xbox One and PS4 should generate at least 1.2bn for UK retailers this Christmas. That comes from 3.1m console sales, 1.3m Xbox Ones and 1.8m PS4s. That’s according to trade body the Entertainment Retailer’s Association, which also says that number could rise to 3bn. The figures are drawn from a …

Recruitment agency OPM offers advice on hiring the best staff

Battlefield 4, FIFA 14 and Madden NFL 25 will be available in their next-gen guises ahead of their respective hardware launches in the US. As confirmed by Peter Moore, the PS4 versions of all three games will be released at North American retail on November 12th. That’s three days ahead …

Being too comfortable could cause more problems than taking risks, says Nathan Vella

Burnout developer Criterion has shrunk to a team of 15 developers as the majority of the studio works on Need for Speed: Rivals as Ghost UK. In a series of tweets, Criterion creative director Alex Ward clarified the status of the Guildford developer, and said most of the studio was …

Develop discovers how an ambitious crowdfunded game led to an indie's own rise, fall and eventual redemption

Dave Ranyard to analyse lessons learnt from SingStar's move to free-to-play

Some copies of Battlefield 4 on the PS3 will include a code inside that entitles the owner to a digital PS4 copy of the game for just 10. Inside marked physical copies of Battlefield 4 for PlayStation 3 there will be a voucher with a unique code printed on it,” …