Namco Bandai readies elaborate F1 campaign

A major TV campaign and an Oxford Street stunt will form part of the marketing blitz for F1 2013. The game will appear on UK sport and lifestyle channels, including Sky Sports and Dave. Namco Bandai and Codemasters have also booked video spots on IGN, Autosport and Top Gear. Meanwhile, …

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New games merchandise company opens

Gaming Merchandise UK Ltd is now open for business. The company has been set up by industry veteran Luiz Ferreira, who has closed his previous business – accessories and merchandise firm White Room Games – to concentrate on the new venture. Gaming Merchandise UK will be dedicated to bringing games-branded …

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Gioteck launches products in Russia, Nordic and Italy

UK peripherals firm Gioteck has signed new distribution deals that will see its products become available in three key new markets. 1C-SoftClub, NGS and Absolute Joy will now handle Gioteck’s range in Russia, the Nordic region and Italy respectively. All three are among the leading distributors in their markets and …

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Square Enix details new UK publishing team

Publisher Square Enix has promoted three long-term employees to new senior roles. Justin Gaffney is the firm’s new general manager of UK and Export. He has a 17-year career in the industry, following stints at Codemasters and Hasbro. He joined SCi Games as European sales manager before moving to Eidos …

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Size Five puts The Swindle on hold

The creator of Gun Monkeys and Ben There Dan That has put development of what was to be his next project on hold. ‘Steampunk cybercrime caper’ title The Swindle, first revealed in 2011, has been taken out of active development after developer Dan Marshall admitted that, put simply, he wasn’t …

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Bale to don Real Madrid kit on FIFA 14’s UK cover

If MCV were a trade publication for football, we’d probably make an observation about no Premier League players appearing on the UK boxart for FIFA 14. As revealed by MCV earlier this month, EA had already confirmed that the world’s most expensive footballer would remain on the game’s cover despite …

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