MCV/DEVELOP News, events, research and jobs from the games industry

Microsoft’s first TV ad for Xbox One focuses on its TV, chat and NFL functionality. The machine will of course be pitched differently to lots of different markets and the appeal of its multimedia functionality will mean that Microsoft will inevitably be targeting some sales in non-gaming markets. But considering …

This voice recording studio aims to take your games to new heights

Xbox chief marketing officer Yusuf Mehdi has claimed that Microsoft will not make a loss on each Xbox One it sells. Console platform holders have traditionally taken a hit on hardware in the hope of regaining any losses via software sales. Nintendo is the notable exception to this rule, although …

Milestone Interactive has expanded its gaming operations into the peripherals business with its own brand – trriger. The brand will offer high-value” peripherals for PS3, Xbox 360, PS2 and PC. These include PS2 and PS3 controllers, HDMI cables, PS2 memory cards and a gaming mouse. The products are currently available …

Scottish studio bursts into Asia market after big investment in localisation for Bubble Blaze

Was I surprised that people had a reaction to it? No. I mean, we knew it was going to be a controversial decision. Was I surprised how negative the reaction was going to be? Yes.” That’s the admission of Xbox One strategy boss Albert Penello, who admitted to Rev3Games (as …

How one ex-modder is fighting his way into a market dominated by triple-A

New World Interactive director Jeremy Blum questions viability of total game conversions

Console will at worst break even at launch, claims Yusuf Mehdi

Jagex also claims 100,000 former players have re-activated their account