The Death of TV Advertising

There was a time when you couldn’t flick on Coronation Street without seeing Ant and Dec prance about on a Wii Fit Balance Board. If a game was worth stocking, it had a TV ad. And there were hundreds of them, often found alongside big football matches orThe X Factor. …

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EA extends FIFA licence until 2022

Sir Alex Ferguson might be calling time on his relationship with the beautiful game, but EA wants its love affair to continue. EA has announced an extension to its current licensing agreement with FIFA that runs all the way up until December 31st 2022, Polygon reports. The deal grants EA …

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‘Always-on’ never considered for PS4, Sony claims

Sony never believed that an always-on was a viable option for the PlayStation 4. Did we consider it? No, we didn’t consider it," said Sony Worldwide Studios president Shuei Yoshida in a chat withGame Informer Magazine, asreported by Gamespot. "The main reason being that many countries don’t have robust Internet …

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EA to abandon licensing deals with gun manufacturers

America’s ongoing struggle to rationalise its gun laws has now affected the video game space. EA has announced that it will no longer be pursuing licensing agreements with arms manufacturers. However, this isn’t necessarily the U-turn that it first appears to be – EA still intends to feature branded guns …

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SOURCEBOOK: PDP

Our series of profiles of leading games service and creative firms continues with PDP. Performance Designed Products Sector:Gaming Accessories and MerchandiseYear Established:1990Number of employees:160Address:Siena Court, Broadway, Maidenhead, SL6 1NJ Key contacts:Chris Spearing, Managing Director – Europe: chris.spearing@pdp.comDavid Nelson, Sales Manager – UK: dave.nelson@pdp.comDavid Cornwell, Sales Manager – Europe: david.cornwell@pdp.comRuta Gavrilkeviciute, …

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