OPINION: Where now for Nintendo?

As if the varied reporting on Nintendo’s financials this morning is not confusing enough, the disparity of the analysis could well baffle many readers. The fact is that Nintendo is a brand that matters personally to a lot of people. David Braben once suggested to me that this is because …

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Saturo Iwata takes control at Nintendo of America

Nintendo’s global president Saturo Iwata is taking on a second job – CEO of Nintendo of America. The move is unexpected considering the relative strength of Nintendo’s American performance in its otherwise disappointing financial results released this morning. Current NoA boss Tatsumi Kimishima is to become Nintendo’s global MD and …

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