IMAGES: Gears of War: Judgment launch in Mumbai

Microsoft celebrated the launch of Gears of War: Judgment in Mumbai last night. The launch event was held at South Mumbai’s Canvas lounge, with mediapersons and trade representatives in attendance. Gears of War: Judgment is one of those games that we were very excited about,” said Anshu Mor, category head …

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GameStop extends Wii U sale "while stocks last"

A recent retail promotion that saw Wii U drop to an all-new low price has been extended. GameStop last Friday announced a deal that saw the 32GB Premium Wii U available for just 244.97. However, the retailer has now said that it has extended the offer while stocks last”. GameStop …

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Dead Island TV ads will reach 3.5m gamers

Koch Media’s TV campaign for zombie sequel Dead Island: Riptide will focus on male gamers. A big TV push will reach 3.5m men between 18 and 34, while the broader activity will reach out to fans of the original game plus cult horror enthusiasts. Ads for the game will also …

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Morrisons renews games focus

Morrisons is tackling the video games market with renewed focus this year, according to its games buyer Simon Millea. The grocer plans to make its games business more relevant and theatrical for its customers by being more selective with the titles it stocks and finding new sources of revenue. We …

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