MCV/DEVELOP News, events, research and jobs from the games industry

Games tax relief will not be approved by April 1stas the UK awaits confirmation from Europe. UK games trade body UKIE has stated that tax relief will still definitely happen, and the government is 100 per cent committed” to legislation. Tiga has also explained that tax relief is still awaiting …

Microsoft celebrated the launch of Gears of War: Judgment in Mumbai last night. The launch event was held at South Mumbai’s Canvas lounge, with mediapersons and trade representatives in attendance. Gears of War: Judgment is one of those games that we were very excited about,” said Anshu Mor, category head …

No third parties were involved in yesterday’s Xbox Entertainment security breach, Microsoft has confirmed. MCV yesterday revealed that the Xbox Entertainment website was displaying the names, gamertags and addresses of nearly 3,000 users who had voted on the site. However, the platform holder has assured MCV that data was only …

But Government '100 per cent committed' to tax breaks as cultural test awaits European approval

A recent retail promotion that saw Wii U drop to an all-new low price has been extended. GameStop last Friday announced a deal that saw the 32GB Premium Wii U available for just 244.97. However, the retailer has now said that it has extended the offer while stocks last”. GameStop …

Following the loss of HMV and Blockbuster stores, the role of a distributor has become (in principle) easier for now, with fewer stores to deliver to. But this offers no comfort when there are fewer orders coming in. So have the suppliers been hurt the most by the High Street’s …

Nobody buys licenced kids and casual games anymore, right? Particularly for ageing platforms like Nintendo DS. But Avanquest has built a business out of it, and surprised many last year by performing admirably in the publisher rankings. MCV speaks to MD Steve Powell… What drove your sales in 2012? The …

Koch Media’s TV campaign for zombie sequel Dead Island: Riptide will focus on male gamers. A big TV push will reach 3.5m men between 18 and 34, while the broader activity will reach out to fans of the original game plus cult horror enthusiasts. Ads for the game will also …

Newly appointed HR Penny Handscomb to lead its search for dozens of staff

Morrisons is tackling the video games market with renewed focus this year, according to its games buyer Simon Millea. The grocer plans to make its games business more relevant and theatrical for its customers by being more selective with the titles it stocks and finding new sources of revenue. We …