DLC helps Skyrim soar at retail

It’s over a year old, but Bethesda says it’s still not done with Skyrim at retail. Far from being just a hit at launch, the RPG has been a mainstay in the Top 20 since November 2011. The company has been using the High Street to help push the game’s …

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Sequels in decline – why the industry needs new IP

We’re now ten weeks into 2013 and so far it’s been a dreary start to the year. Plenty of new releases have topped the charts, but they haven’t performed well enough to stop total sales declining by more than 20 per cent year-on-year. Obviously retailers still have long-tail sellers like …

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Valve no longer involved with Xi3 Piston

Once dubbed the Steam Box, the Xi3 Piston is no longer a Valve-associated product. The machine was revealed at CES in January. Its makers confirmed that Valve had invested in the tech, leading to the media concluding that it was indeed the long-awaited Steam Box. However, just days later Valve …

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PS4 teaser tops YouTube February ad leaderboards

Sony’s 1 min 43 sec teaser trailer for the PlayStation 4 was the most viewed ad on YouTube in February. The short attracted 26,296,340 views, well ahead of the second place ad from Samsung Mobile which won 21,382,135 views. Both organic views and paid-for ad views are counted in the …

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