MCV/DEVELOP News, events, research and jobs from the games industry

Intel Developer Blog: Free Windows 8, HTML5 and cloud dev sessions make way to mobile event

After a notable absence in 2012, format-holder Nintendo has signed up to exhibit at Gamescom this year. The event, which runs from August 21st to 25th in Cologne, Germany, lost both Xbox and Nintendo as exhibitors last year as they chose to divert marketing resources to other campaigns. But Nintendo …

Getting coverage in the games press is easy. Just fly a load of journalists over to Seattle, show them a video with men talking very enthusiastically and fly them back. Simple. But how about the mainstream press? That can be a harder nut to crack, although if you want something …

Specialist retail chain Games The Shop has kicked off what it calls the ‘season sale’, offering up to 50% off on several games. Included in the sale are games such as Assassin’s Creed 3, Far Cry 3, Hitman: Absolution, Borderlands 2 and Dishonored. Discounts are applicable across all platforms and …

The world has united in memory of nearly two decades of PlayStation ahead of the reveal of the PS4 in New York tonight. The hashtag #PlayStationMemory is currently the No.1 trending topic on Twitter worldwide – one hell of an achievement for Sony’s marketeers. And a great start to what …

A number of Star Wars pinball tables are being released by Zen Studios. How you can acquire them, however, depends on what device you’ll be playing on. Xbox 360 owners can grab them as an expansion to Pinball FX2 for 800 Microsoft Points. PS3 owners, meanwhile, receive them as an …

Digital distribution store ditches first-party only game sales

Ubisoft’s digital distribution platform Uplay will soon expand to offer games from third-party publishers, the company has announced. "We have about 15 partners with about 25 to 30 titles that will be available at launch," Ubisoft’s Uplay director Stephanie Perotti told GamesIndustry. Aside from EA and Warner Bros, Uplay will …

Zynga-onwed social game Draw Something has been downloaded more than 100 million times since its release. The mobile phenomenon was released last year and rapidly rose to popularity, quickly passing the 50m downloads mark within a few months. Draw Something saw its active user numbers dip shortly after, but has …

'The promo bay far exceeded what our sales cycle would have been if we just went on as normal,' says Sean Hogan