Will free-to-play console games lead the next generation?

We’re days away from learning more about how the next generation of consoles will take shape – and developers predict free-to-play games will be at the heart of it. The games industry has embraced the business model in the past few years, with publishing giants like EA and Ubisoft investing …

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Digital approach for EA’s Army of Two campaign

EA is using social media as its weapon of choice to promote Army of Two: The Devil’s Cartel. We’re taking a digital approach to the marketing for Army of Two: The Devil’s Cartel,” says senior product manager Kevin Flynn. Naturally we will be across the different social media outlets building …

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Games industry choir to perform at MCV Awards

After a successful debut at Christmas, the Games OnSong choir will return. The troupe will take to the stage at April 18th’s MCV Awards for the GamesAid Tenor – the night’s fundraising drive for the UK games industry charity. Led by IGN’s Ian Chambers, the choir performed their first charity …

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Kwalee pussies out, renames iOS game Pussy Flip

Pussy Flip is no more, having undergone a name change. UK casual game outfit Kwalee has renamed its puzzle title Pussy Flip to the altogether less risqu Flip the Cats. It was worried that some of its international audience might have kittens when confronted with the name. The official line …

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Morrisons acquires 49 Blockbuster stores

Supermarket chain Morrisons will acquire 49 stores from troubled retailer Blockbuster, it has been confirmed. It will use the new locations to widen its network of Morrisons Local stores, creating around 1,000 jobs in the process. The first outlets are expected to open in the summer, the bulk of which …

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Casual Gaming – into 2013, and beyond!

Jeroen Bouwman, Head of Content Acquisition & Michael Louw, Senior Games Producer at Spil Games reveal the opportunities in casual games in 2013. 2013 – it’s an exciting time for casual gamers and developers alike, with 20-30 new games exploding onto the app stores on a daily basis. New audiences, …

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