Asda eyes digital games move as traffic grows

Supermarket giant Asda is weighing up its options in the digital games space. Asda Direct trading director Frazer Locke has told MCV that digital is the one thing lacking from its new online entertainment offer, which it launched last year. And it is looking at a whole range of options. …

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When will eSports start making money?

It’s attracting an audience in the tens of millions and the attention of video game giants Valve, Riot, Activision Blizzard and Ubisoft. So why is it struggling to generate money? And why isn’t the mainstream media talking about it? Christopher Dring investigates Do you remember ShootMania at Ubisoft’s E3 press …

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