INTERVIEW: How Ubisoft makes its Mark on the masses

In his first interview as Ubisoft’s new head of UK marketing, Mark Slaughter tells MCV how the publishing giant uses more than big budgets to reach millions of consumers with its flagship franchises. What are your plans for Ubisoft’s marketing strategy going forwards? What changes will you bring? In the …

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Having trouble sleeping? Games are to blame, uni claims

Research from Flinders University in Australia have linked late-night game-playing to disturbed sleep. MedicalXpress reports that 17 participants were asked tom play an unspecified newly released, fast-paced, violent video game” for either 50 or 150 minutes across two nights and then monitored as they slept in the university’s Sleep Lab. …

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Californian judge rejects PSN hack lawsuit

Sony has been cleared of multiple charges levelled at the firm regarding last year’s headline-hitting PSN hack. Courthouse News reports that US District Judge Anthony Battaglia threw out charges including negligence, unjust enrichment, bailment and violations of California consumer protection statutes”. The reason given was that none of the named …

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Moshi Monsters eyeing other console formats

Mind Candy is thinking about bringing Moshi Monsters to more gaming formats in the future, following the success of Moshling Zoo on Nintendo DS. The next Moshi DS game, Moshlings Theme Park, arrives on Friday, October 26th. Mind Candy’s senior marketing managerAndrew Matjaszek told Licensing.biz: "The Nintendo DS is an …

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