MCV/DEVELOP News, events, research and jobs from the games industry

The creative firm behind Ubisoft’s ZombiU campaign has acquired award-winning marketing agency Firebelly. The acquisition will result in a new larger agency based in Old Street, and means FreeForm.London now boasts a bigger creative team, 2D and 3D animation teams, four edit suites and more. Firebelly boss Guy Meyer will …

Indie PC hit Minecraft is hitting the High Street – but you’ll have to head to the book aisle to find it. UK outfit Egmont Publishing has acquired the book and magazine publishing rights from Mojang, TechCrunch reports. The deal covers all territories except the US. It has not yet …

Git Fusion to feature increased scalability and repository remapping

EA and BioWare’s Mass Effect Trilogy will be selective in the DLC it includes in the box. The Xbox 360 SKU won’t include any of the ME1 DLC but does offer access to the Cerberus Network included in ME2 and ME3’s Online Pass. But all additional DLC for ME2 and …

Indie dev expands to new studio and takes debut title to Steam Greenlight

Marketing campaign claims cats could stay homeless or even be killed if game isn't approved on Greenlight

By the time the reviews hit, a consensus has more often than not already been reached. We are the Borg. Your culture will adapt to service us. Resistance is futile. When I rule the world, video games reviews will be made very differently. Reviewers will be locked into cells in …

The thing you need to bear in mind about Resident Evil 6 is that Capcom would be daft not to try and evolve the series. That’s not to say that every decision it’s made has been the right one. And that’s not to say that fans of Resident Evil should …

Despite the struggles of the High Street, online retailer Amazon is expecting record business this Christmas. And as a result it is in the process of hiring 10,000 additional staff at its UK packing centres. It operates eight in total, the newest of which opened in Hemel Hempstead earlier this …

Yet another Bluetooth iOS controller is on the way courtesy of leading developer Gameloft. What differentiates the Duo Gamer, however, is that it’s the first of its kind to be officially certified by Apple. Existing peripherals, such as the arcade-emulating iCade, work by tricking iOS into thinking they are a …