OPINION: The Gamestation gamble

From the moment there ceased to be a GAME and Gamestation store in every major town, Game Retail Group must have known a unification of its brands was inevitable. The whole point of running both brands in parallel was to appeal to the ever-broadening games market across the country. In …

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End of an era: Gamestation rebranded as GAME

Game Retail has announced today that all its stores will now operate under one brand – GAME. MCV understands that an announcement was made during the GAME Conference today. It means an end to the firm’s dual-brand identity. It has operated both GAME and Gamestation stores since it acquired the …

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