Facebook drawing EA ad money away from TV and print

EA has admitted that it is to distance itself from TV and print advertising in favour of a social networking focused marketing strategy. The decision comes following the results of its Battlefield 3 Facebook campaign – the performance of which significantly exceeded EA’s expectations. ClickZ reports that the company invested …

Read More »

BT prepared to write off OnLive investment

UK telephone and internet provider BT has said that it believes its 2.6 per cent stake in troubled cloud gaming firm OnLive will probably be written off. OnLive folded at the weekend only to instantly emerge again under a new owner, using the same assets, technology and IP. However, over …

Read More »

Events