MCV/DEVELOP News, events, research and jobs from the games industry

The High Street has been called in to help Sony ramp up subscribers to its PlayStation Plus service. The platform holder has today (August 17th) launched new one-year (39.99) and 90-day (11.99) subscription cards into specialists stores, and is set to embark on a ‘really big’ marketing and PR push …

Perhaps this puts a true perspective on the global importance of the smartphone and tablet market. Having more or less singlehandedly revolutionised not only the smartphone market but also the tablet sector, Apple has grown to become the most valuable company that has ever existed. At the end of trading …

PlayStation handheld trails behind iPhone, iPad, 3DS and Minecraft

18 months ago the code behind Sleeping Dogs lay abandoned. A year and a half later, the game has been hailed as a triumph and sits proudly atop of the UK charts. Sleeping Dogs began life in 2003 when Activision released the Luxoflux developed True Crime: Streets of LA. That …

EA has admitted that it is to distance itself from TV and print advertising in favour of a social networking focused marketing strategy. The decision comes following the results of its Battlefield 3 Facebook campaign – the performance of which significantly exceeded EA’s expectations. ClickZ reports that the company invested …

EA defending developers without the resources to take on the social games giant, claims COO

UK telephone and internet provider BT has said that it believes its 2.6 per cent stake in troubled cloud gaming firm OnLive will probably be written off. OnLive folded at the weekend only to instantly emerge again under a new owner, using the same assets, technology and IP. However, over …

Employees have been quietly let go for the past several months, claims source

UK consumers will be able to go hands-on with Wonderbook and J.K. Rowling’s Book of Spells at HMV Oxford Street this weekend. Between Saturday, August 25th and Monday, August 27th, Sony will be taking to the stage at the back of the ground floor, with a dedicated sampling area and …

Zynga isn’t the most popular kid in the games industry playground – that much is certain. And that’s part of the reason EA is taking so much relish in the newfound popularity it has found amongst industry observers now it’s taking Zynga to court. It’s already expressed its delight at …