MCV/DEVELOP News, events, research and jobs from the games industry

EA has admitted that it is to distance itself from TV and print advertising in favour of a social networking focused marketing strategy. The decision comes following the results of its Battlefield 3 Facebook campaign – the performance of which significantly exceeded EA’s expectations. ClickZ reports that the company invested …

EA defending developers without the resources to take on the social games giant, claims COO

UK telephone and internet provider BT has said that it believes its 2.6 per cent stake in troubled cloud gaming firm OnLive will probably be written off. OnLive folded at the weekend only to instantly emerge again under a new owner, using the same assets, technology and IP. However, over …

Employees have been quietly let go for the past several months, claims source

UK consumers will be able to go hands-on with Wonderbook and J.K. Rowling’s Book of Spells at HMV Oxford Street this weekend. Between Saturday, August 25th and Monday, August 27th, Sony will be taking to the stage at the back of the ground floor, with a dedicated sampling area and …

Zynga isn’t the most popular kid in the games industry playground – that much is certain. And that’s part of the reason EA is taking so much relish in the newfound popularity it has found amongst industry observers now it’s taking Zynga to court. It’s already expressed its delight at …

And you thought the journey back on the bus was tough? UK games stalwart Cat Channon and a number of well-known industry faces such as Mark Allen, James Beaven, Nathan Ditum and wife Sarah are on the final leg of their bike ride back from Gamescom. Yes, Gamescom in Germany. …

Steam’s Big Picture mode for televisions will be in the hands of users sometime next month, Valve has announced. Valve designer Greg Coomer revealed in an interview with GTTV that a beta for the application will arrive sometime in September. "In early September you’ll be able to hop into a …

Blizzard will be adding a new ‘Paragon’ system to Diablo 3 that looks to adjust endgame content as well as the Magic Find system. The upcoming tweaks to the Magic Find system stem from player feedback, specifically frustration over then unfair nature of swapping gear. The endgame additions don’t come …

Popcap has announced a sequel to its hit multi-platform tower defense title Plants vs. Zombies, but it appears all isn’t well for the casual giant. Prior to today’s announcement, VG247 reported comments from 3D Realms co-owner George Broussard on an apparent restructuring going down at the company. Sources say shakeup …