$99 subscription Xbox could come to the UK

Microsoft’s $99 subscription Xbox 360 trial could be coming to the UK and Europe. The offer was rolled out to select American retailers last month. It sees gamers pay just $99 up front for an Xbox 360 console on the condition that the sign up to a two-year Xbox Live …

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Steam sales "don’t affect full price sale"

Valve’s business management director has claimed that Steam’s frequent price promotions do not have a negative effect on the sale of full price software. If that’s what we thought was happening, or that’s what we saw happening, we wouldn’t do it,” Jason Holtman told PC Gamer. Actually, all the data …

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Sonic can be ‘the next Hello Kitty’

Merchandising deals can make Sonic the Hedgehog as iconic as Hello Kitty. Sega is knuckling down on its four major IPs as part of its recent restructure, with priorities to push into digital and licensing. For Sonic, the latter means signing up more third parties to make associated toys, clothing …

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