SOCIAL MEDIA SPECIAL: The publisher’s perspective

As part of our Social Media Special, Ubisoft’sUK head of digital marketing Alan Dykes discusses how Twitter and Facebook can be crucial to a game’s success – if used inventively Advocacy radiates from core fans – they give a franchise legitimacy and deliver far more value revenue-wise than they spend …

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SOCIAL MEDIA SPECIAL: The media’s perspective

Following our look at how social media can be used to build communities, IGN’s Rich Keen discusses the new challenges this poses for media firms as pubishers and developers reach out to fans directly When it comes to digital channels there’s no doubt that the lines between games publisher, retailer …

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SOCIAL MEDIA SPECIAL: Social Services

Twitter, Facebook and other online networks are a part of our daily lives, but is the games industry taking full advantage of these direct connections to fans? James Batchelor asks experts about the best way to build a community with social media The fence is down. Publishers need no longer …

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Origin to distribute 505 Games in India

Mumbai-based distributor Origin Games has tied up with 505 Games to distribute its games in India, with a strong focus on the publisher’s Kinect offerings. Origin will release games from the Zumba Fitness publisher starting July, however, only the console versions will be released in India. PC gamers are out …

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Syndicate "was a lost battle from the get go"

The CEO of developer Starbreeze has admitted that recent FPS release Syndicate was a lost battle from the get-go”. The game, published by EA, was released earlier this year and was based on the 1993 IP that enjoyed huge success on PC, Amiga and various consoles. However, the game faced …

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