PS3 games 40 per cent cheaper on PSN

Retail pricing for games has always been a topic for hot debate in India, particularly since console games are priced substantially higher than their PC counterparts. While there are several external factors contributing to this price disparity, chief among them being India’s import duty structure, the fact remains that in …

Read More »

UKIE readies PEGI campaign ahead of July launch

UK games trade body UKIE will launch a massive media campaign to promote the new PEGI age ratings system before it becomes enforceable in July. As part of this, the organisation will be relaunching the AskAboutGames.com website, which will once again provide parents with information on video games, the industry …

Read More »

Activision pushes big into mobile with Flurry deal

Call of Duty publisher Activision is setting up a new smartphone games label for third-parties. And crucially, it will let new partners keep their IP. To build the new label, Activision has teamed up with app advertising and analytics firm Flurry. Activision’s new mobile offer will help third-party studios with …

Read More »

Club Penguin taps into Avengers boom

Disney’s Club Penguin has been invaded by Marvel Super Heroes. The hit kids virtual world hopes to tap into the Avengers boom by letting players in its online game dress up as iconic Marvel characters – including Iron Man, Captain America, Hulk, Thor and Loki. Club Penguin is one of …

Read More »

Influential trade guide Sourcebook returns next month

Intent Media’s must-read directory of interactive entertainment agencies will be published in July. For 2012 we are including extra sections for digital, technology and analytics firms. Sourcebook is the ultimate directory for agencies and support businesses working in games, technology and entertainment fields. It is published on July 27th as …

Read More »

Events