MCV/DEVELOP News, events, research and jobs from the games industry

UK games trade body UKIE will launch a massive media campaign to promote the new PEGI age ratings system before it becomes enforceable in July. As part of this, the organisation will be relaunching the AskAboutGames.com website, which will once again provide parents with information on video games, the industry …

Third party developers 'to retain full control of IP'

Game designer speaks about questions behind 22 Cans' first project Curiosity

Call of Duty publisher Activision is setting up a new smartphone games label for third-parties. And crucially, it will let new partners keep their IP. To build the new label, Activision has teamed up with app advertising and analytics firm Flurry. Activision’s new mobile offer will help third-party studios with …

Dev partners with World Vision to bring livestock to the impoverished

Intent Media's must-read interactive entertainment directory is published on July 27th

Disney’s Club Penguin has been invaded by Marvel Super Heroes. The hit kids virtual world hopes to tap into the Avengers boom by letting players in its online game dress up as iconic Marvel characters – including Iron Man, Captain America, Hulk, Thor and Loki. Club Penguin is one of …

Intent Media’s must-read directory of interactive entertainment agencies will be published in July. For 2012 we are including extra sections for digital, technology and analytics firms. Sourcebook is the ultimate directory for agencies and support businesses working in games, technology and entertainment fields. It is published on July 27th as …

Leading retail chains have pulled support for Habbo’s prepaid cards amidst allegations against the kids’ social network. Both Tesco and WH Smith have confirmed they will no longer stock the cards, according to Channel 4 news. The cards are used to buy furniture for the site’s online rooms. The move …

Zynga has seen its shares fall 10 per cent following a damning analyst report. Doug Kreutz of Cowen and Co said Facebook games were ‘in an accelerating user tail spin’. NASDAQ stock exchange has temporarily stopped short selling of stock. The CityVille developer closed today’s trading at $4.98, down from …