MCV/DEVELOP News, events, research and jobs from the games industry

Sony expects its upcoming Move game Sorcery to be a flagship product for the motion accessory. The company says it raises the bar” for Move games, and has kicked off an ad campaign to get it in front of kids this summer. TV advertising will run around Cartoon Network programmes …

Pay attention. One of the most popular online ‘teen hangouts’ says digital games need to fight harder to battle brief attention spans. The man in charge of Habbo says that the migration of games to the web is inevitable, but makes fighting for consumers’ time more difficult. 10 years ago, …

Electronic Arts took to London last month to show the press its upcoming triple-A blockbusters. And alongside the core console shooters, it demonstrated its latest PC, Facebook and iOS titles. The biggest games on display were shooters including upcoming modern day blaster Medal of Honor Warfighter (October 23rd). EA also …

Warner is cutting through to core gamers with ads for its zombie cheerleader action title Lollipop Chainsaw. The 360 and PS3 game – due on June 15th – is one of the few eye-catching releases in a relatively quiet summer. A?large-scale TV campaign will advertise the title during during Family …

The Australian Classification Board has rated Rabbids Rumble, unveiling the currently unannounced title. Ubisoft’s apparent latest Rabbids effort has been issued a G rating by the organization (spotted by Nintendo Life), citing ‘very mild crude humour.’ No other pertinent info, such as launch window or release platforms, was provided. Ubisoft …

Valve has released the latest Steam top ten sellers chart for the week ending on May 5th. Sniper Elite V2 sold well in its launch week, ending up in the runner-up position; however, this weekend’s big Arkham sale was not to be denied. Batman: Arkham City earned the top slot …

A game tie-in for The Avengers film is on the way from Ubisoft, if the info from a recently registered domain name is to be believed. A Whois listing spotted by Fusible shows the domain name avengersbattleforearth.com was registered through brand protection company MarkMonitor by Marvel Characters, Inc. Furthermore, the …

A GOTY release for Deep Silver’s Dead Island is on the way, according to the British Board of Film Classification. Siliconera spotted and screen captured a listing for the BBFC rated Dead Island: Game of the Year Edition before it was promptly removed. The listing mentions a June 30th launch …

Despite having not one, but two directors walk from the Bioshock film, Irrational Games still has its sights set on seeing the project through. Speaking with Edge Magazine (via Videogamer), Irrational’s creative director Ken Levine explained while the company is busy with Bioshock Infinite’s development and upcoming release at the …

With Diablo III launching later this month, analysts have begun weighing in on what the commercial reception will amount to in terms of units sold. Sterne Agee analyst Arvind Bhatia (via GI.biz) estimates the game will sell 3.5m copies in 2012 alone, and will end up moving around or beyond …