MCV/DEVELOP News, events, research and jobs from the games industry

Microsoft has laid out its cinema, TV and radio campaign for its new kids game – Kinect Rush: A Disney Pixar Adventure. The 360 title is being backed by cinema ads that will reach 1.3m people, plus there’ll be postcards in foyers. Further activity has been booked on TV channels, …

US games retailer Gamefly has opened a UK website. The site sells downloadable PC and Mac games, and follows the firm’s acquisition of Direct2Drive from IGN last year. As well as a website, the company has also launched an iTunes-style download client, specifically for the UK. Gamefly is a big …

Sony Computer Entertainment Europe and Mozilla join list of supporters for event

Publisher to work with studio to promote Galaxy Life and translate it into multiple languages

In this new regular segment with insight from leading stat-trackers, Chart-Track director Dorian Bloch reveals the TopFive best-selling video games brands in the UK… Chart-Track is proud to announce the development of Brand Analysis as part of our CUBE data warehouse solution. We’ve looked at all games sold from 1996 …

A video games themed in-store marketing campaign will kick off at entertainment retailer HMV later this month. There is an opportunity from a price and promotional perspective,” marketing and ecommerce director Mark Hodgkinson told Marketing Week. [There is] also a long-term opportunity to attract and keep hold of former GAME …

Free-to-play developer raises more than $10 million in total since start of the year

Quebec government sponsored scheme rewards developer for 'maintaining healthy balance'

Those plasticine aficionados over at Aardman must be on cloud nine right now. Last week, during the Budget, the firm’s most iconic characters – Wallace and Gromit – were name checked by the Chancellor. And its latest movie – the excellent sounding The Pirates! In an Adventure with Scientists – …

If you’re involved in the Scandinavian games market, you really should sign up to receive email news digests from our sister site, MCV Nordic. It’s easy to do. If you already receive emails from MCV, simply login and update your email preferences by ticking the box that says ‘Send me …