We investigate the target demographics for the Top Ten TV game campaigns of 2012, up to February 19th. The higher each bubble is on the vertical axis below, the more male-targeted the campaign is. The further to the left on the graph, the younger the campaign’s target demographic. The size …
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[Industry news] Loaded announced as new front-of-shirt sponsor for Derby County
This is a press release posted in addition to our usual editorial content. Partnership marks digital…
Alan Boswell Group announced as sponsors at MCV/DEVELOP Awards
Alan Boswell Group is to sponsor the branded guest wristbands at the forthcoming MCV/DEVELOP Awards …
Games Growth Summit Returns with Industry-Defining Lineup — Last Tickets Available
Games Growth Summit, the games industry’s essential commercial conference, takes place in 3 we…
[Industry news] Manchester Games Network launches
Manchester Games Network, a new business organisation, launches today to strengthen Greater Manchest…
Keywords Studios announced as sponsors of the Major Publisher of the Year Award at MCV/DEVELOP Awards
Keywords Studios has been announced as the sponsor of the Major Publisher of the Year Award at the M…
Triple-A trend "a cancerous growth"
The push for enormous scale and cutting edge graphics in triple-A games is a ‘cancerous growth’ for the industry, says Assassin’s Creed creative director. As reported byGamespot, Alex Hutchinson, speaking at his session ‘Designing Games to Sell’, said that if developers don’t push to entertain and take an artistic approach, …
Read More »GDC: CD Projekt: ‘DRM does not protect your game’
Witcher 2 'cracked within two hours of release' despite using SecuROM, says Marcin Iwinski
Read More »Brand Map: 42% of Elder Scrolls gamers play on PC
The PC is the most popular platform of choice for Elder Scrolls consumers, with almost half opting for it over consoles. The fifth and most recent entry in the Elder Scrolls brand – Skyrim – was released in November 2011 to widespread critical and commercial success. This week we are …
Read More »Konami and Rebellion sign up for Zynga Platform
Traditional gaming giants Konami and Rebellion have signed up as partners for the new Zynga Platform. Zynga last week announced its intention to go live with its own content hosting platform, threatening the gaming base enjoyed by Facebook. The move could see the pair bring a host of high-profile core …
Read More »Software Sales Monitor: Market drops to £12.1m
The steady drop in market value and unit sales continued last week, with UK games retail shifting nine per cent fewer games week-on-week. EA held the lion’s share of the market last week with nine games in the Top 40. The latest release in its long-running SSX snowboarding franchise finally …
Read More »GDC: Triple-A push ‘a cancerous growth’
'Devs should aim to educate, entertain and at least be artistic' says Assassin's Creed creative director
Read More »GDC: Quantic Dream ‘open’ to being first-party Sony dev
'If all this makes sense they yes, why not join them or another partner, we're open to all options', says David Cage
Read More »Disc-less Next Xbox – your questions answered
The news this morning that the Next Xbox will not feature a disc drive has lead to a whirlwind of debate and disagreement on Twitter. MCV does not claim to have all the answers. We know the Next Xbox will be out in 2013. We know it won’t have a …
Read More »Vita sales have been "exceptional" in the US
Sony claims that Stateside sales of PlayStation Vita and its launch games have been "exceptional". The handheld debuted in the US on Wednesday, February 22nd – the same day it launched in the UK and Europe. While specific US sales figures have yet to be given, SCEA’s corporate communications boss …
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EXPO GAMERS 2026: Europe’s Premier Gamedev Summit Finalizes Executive Program
OPATIJA, Croatia (May 29–30) — The third annual Expo Gamers conference and expo has published …
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[Industry news] New Swedish Incubation Model Aims to Speed Up Indie Game Releases
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Alan Boswell Group announced as sponsors at MCV/DEVELOP Awards
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Games Growth Summit Returns with Industry-Defining Lineup — Last Tickets Available
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Keywords Studios announced as sponsors of the Major Publisher of the Year Award at MCV/DEVELOP Awards
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Alan Boswell Group announced as sponsors at MCV/DEVELOP Awards
Alan Boswell Group is to sponsor the branded guest wristbands at the forthcoming MCV/DEVELOP Awards …
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Keywords Studios announced as sponsors of the Major Publisher of the Year Award at MCV/DEVELOP Awards
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Code Wizards announced as key sponsor of MCV/DEVELOP Awards 2026
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MCV/DEVELOP #1007 is HERE!
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Games Growth Summit Announces First Speakers for 6th Annual Event – 4th June

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