Vita’s monster High Street marketing blitz revealed

Pop-up shops, Land Rovers and mass midnight openings will greet the arrival of PlayStation Vita next week. Sony has drawn up its biggest hardware campaign to date, encompassing everything from print and TV ads to sampling venues. It all kicks off today (Friday, February 17th) with the World Is In …

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Vita Rooms arrives in London

Sony’s nationwide sampling tour reached its last destination today with the opening of a London Vita Rooms venue. The temporary showcase is at 80, Oxford Street, and is open to the public from now until the handheld’s launch next week. As with the Manchester and Glasgow venues before it, the …

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What’s Out Today? w/e February 17th, 2012

Fighting fans have plenty to grapple with this week, thanks to the return of THQ’s popular MMA series. UFC Undisputed 3 continues the successful franchise by throwing in new events, new fighters and new modes. Also out this week is Tekken 3D Prime Edition (Namco Bandai), marking the fighting series …

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