MCV/DEVELOP News, events, research and jobs from the games industry

Studio claims it has not repeated an old publicity trick

Illegal copying nevertheless spreads brand awareness, claims Mikael Hed

An exciting new conference and expo called PCR Retail Boot Camp expo has been announced for the UK PC and IT channel – and today MCV can confirm thatall dealers attending will receive a free 99 Apple TVas part of their VIP Retail Gift Bag. Registration for the event has …

UKIE’s new Chief Executive, Jo Twist talks to MCV about her views on the games industry and her plans for UKIE… With a background in digital and creative technology what will your experience bring to UKIE? Firstly, I play games. I am in no way a hardcore gamer, but my …

Two new options have been offered to US customers looking to pre-order the PlayStation Vita. Those who have already pre-ordered the device in the First Edition Bundle will get an additional freebie – a DataConnect Pass for AT&T that entitles the user to 250MB of free over-the-air data. The bad …

London’s Westfield Stratford centre will be transformed into Mario Land in February. Nintendo is kicking off a sampling event called ‘Mario is coming to town: Half-Term Heroes’ in a bid to get children, families and gamers playing the latest titles. Shoppers will be able to go hands-on with a range …

UKIE’s new boss Jo Twist has pledged to ‘change the tone’ of the trade body. The former Channel 4 and BBC exec has laid out her immediate strategy for UKIE, which includes making it relevant to small digital creative businesses and developers, promoting the industry to future talent and launching …

Successful freemium games will always be plagiarism targets in an industry gripped by player data, writes Rob Crossley

The critically acclaimed freemium game Triple Town has been flagrantly plagiarised by a rival games studio, according to allegations in a copyright infringement suit. Mobile games group Spry Fox last week launched a lawsuit against casual game studio 6Waves Lolapps, alleging that its latest release – called Yeti Town – …

Buffalo Studios claims its game Bingo Blitz was more than an inspiration for Zynga Bingo