MCV/DEVELOP News, events, research and jobs from the games industry

Generation Media asks how much TV marketing Nintendo has used to promote the 3DS compared to the original DS – and has it been effective? With the Nintendo 3DS having sold more worldwide in its first year of release than the original DS, we look at how TV advertising has …

Artwork printed inside a new range of LEGO Super Hero toys confirms LEGO Batman 2 is in development for Wii, 3DS, 360 and PlayStation formats. LEGO’s new Super Hero line of building sets begins are due to official release in 2012, but some US retailers are already stocking them. The …

UK games industry trade association was this evening raising a glass to a high-profile success – it was the one responsible for getting games into the Young Apprentice final. SPOILERS BELOW – YOU HAVE BEEN WARNED The final challenge on BBC One’s Young Apprentice this week asked its two finalists …

'Many publishers simply weathered 2011' says Exent exec

GSC Game World: 'We will do our best to continue'

Blockbuster beats Avatar to become fastest entertainment product to reach the milestone

Lord Alan Sugar will tonight decide the winner of Young Apprentice. And he will use video games to make the choice. Tonight’s season finale for the junior entrepreneur show challenges it finalists, Zara Brownless and James McCullagh, to develop and market an online video game. One of the two will …

Call of Duty: Modern Warfare 3 has become the fastest piece of entertainment to generate $1bn in sales, toppling movie blockbuster Avatar. It achieved this milestone within 16 days of going on sale on November 8th, ahead of Avatar’s 17 days in 2009. Call of Duty now boasts 30m players …

Current and former NBC execs reportedly approached to take on new role

Apple says customers will not be affected and will appeal decision