MCV/DEVELOP News, events, research and jobs from the games industry

It could be one of the biggest releases of 2011, yet retail seems to have decided that it won’t be going to war over the price of Elder Scrolls V: Skyrim. Even HMV is not doing its usual low-price trade-in title on the game, which has become a regular feature …

New group 'will help all development studios, including indie start-ups, grow and scale'

The review embargo on the highly anticipated 3DS title Super Mario 3D Land is up – and critics have rightfully swooned about Nintendo’s latest epic. Super Mario 3D Land represents the first 3DS title to fully make use of the system’s capabilities,” IGN concluded in its glowing 9.5/10 review. With …

UKIE has confirmed that plans are still on course for PEGI, which is currently awaiting final EU sign offs before UK Government grants the on-pack marks as the only ratings standard for video games. Once the ratings are made legal, said EA’s Keith Ramsdale, head of UKIE’s health, wellbeing and …

An ‘Annual General Meeting’ doesn’t sound like the most exciting event on the industry calendar. But I tell you, as a fly on the wall observer, UKIE’s AGM last week was excellent. Ensconced in a private cinema at Warner Bros’ London HQ, UKIE’s presentation displayed genuine progression, new strategies, and …

Millions of TV viewers will watch the Skyrim TV ad for the first time this weekend during showings of An Idiot Abroad and more. Bethesda is running the live-action TV spot during The Walking Dead on FX this Friday at 10pm, as well as An Idiot Abroad on Sky 1 …

Petrol stations, green grocers and non-specialists joined the likes of GAME and Gamestation in celebrating the launch of Call of Duty: Modern Warfare 3 this week. The release on Tuesday saw 2,500 different UK shops opening at midnight to sell the latest blockbuster Call of Duty game – all of …

THE UK launch of games streaming service OnLive reached ‘millions’ of users, says CEO Steve Perlman. That’s part of an overall global figure in the ‘tens of millions’, he told MCV – but still drew the line at giving any exact figures. OnLive went live on September 22nd and allows …

There’s still no news on the new exec director, but attendees to UKIE’s successful AGM last week would be be forgiven for thinking it didn’t need a leader. The central London meeting, attended by MCV, revealed a raft of new initiatives the trade body is implementing alongside its more traditional …

The most popular game in the world is coming to retail. Rovio Entertainment has signed up Focus Multimedia as the exclusive distributor for the Angry Birds series.The deal covers PC versions of all three games in the franchise for UK and Ireland, South Africa, plus Australia and New Zealand. It …