MCV/DEVELOP News, events, research and jobs from the games industry

Drawing on every gaming clich under the sun, the UK’s leading tabloid has this morning thrown yet another spectacular accusation at video games. This time the claim is that video games and Facebook can lead ‘lead to temporary dementia’. Neuroscientist Baroness Greenfield urged youngsters to turn off their computers, go …

Free has emerged as a dominant method for generating revenue from digital games, but it is only the beginning...

Big money being pledged on Q4 drive; Bethesda is reaching the mainstream There’s just a 16m difference between 2011’s big games marketing pot and 2010’s.With at least 165m set aside to promote the big Q4 games this year, you’d be forgiven for thinking we haven’t just come out of some …

Call of Duty developer Sledgehammer Games says its big adversary is Modern Warfare 2, not Battlefield. Studio head Glen Schofield has played down Modern Warfare 3’s rivalry with EA’s Battlefield 3, insisting his main focus is to live up to the 2009 FPS predecessor. We have a lot of respect …

The Q4 marketing blitz revealed by MCV this morning follows a slow six months for new game releases – so maybe the industry will learn its lesson for 2012. Certainly, GAME thinks things would be better” if new releases were spread out across the year. It strikes me that there …

The UK games industry is digging deep in a bid to turn around a difficult year for boxed sales. Publishers, retailers, developers and platform holders are splashing 165m on advertising over the next three months, MCV research has found. That amount will fund a deluge of TV ads, mall tours, …

The free model has been robustly proven, and it still has masses of potential, writes Mobile Pie's Will Luton

Online entertainment specialist Zavvi.com is the retail sponsor for Future’s GamesMaster Golden Joystick Awards. The firm is contributing over 1,000 worth of prizes and vouchers to accompany the retail sponsorship. We’re thrilled to be part of this year’s Golden Joystics Awards,” said Dominic Starkey, head of marketing at The Hut …

Peter Vesterbacka says the bid will begin 'maybe a year from now'

Starfire Studios surfaces with XBLA project in tow