MCV/DEVELOP News, events, research and jobs from the games industry

'No other vendor has the ability or knowledge to develop higher level behavioural AI', CEO says

Media firm The Games Tribe has formed partnerships with almost 100 independent websites in its first year. The editorial start-up formed by ex-Future publisher Richard Keith has 60 ‘Partner’ sites, which it supports with marketing and editorial. Deals are in place with 30 for ad placements. But this is just …

The UK games retail market generated 27.7m last week, a 136 per cent rise week-on-week and the second highest number this year. Over 900,000 software units were sold last week, up 75 per cent over the seven days before. It’s amazing what two games can do.The market was driven largely …

Book now and save £40 on ticket prices for the essential industry event

Hurry! Today is the final chance to buy passes for this year’s London Games Conference at the reduced rate of 229. The November 10th conference has speakers from GameStop, Valve, OnLive, PopCap and many more lined up to talk about the digital games market. And until 6pm BST, our early …

A whopping three-month ad campaign is underway for toy/game hybrid Skylanders: Spyro’s Adventure. Activision has teamed up with the Mumsnet website to educate parents on its innovative new product. The Skylanders: Spyro’s Adventure Starter Pack retails for 59.99 and comes with a copy of the game, three figures and a …

This week we focus on fantastic opportunities available in the UK

The UK will be awash with the colour red to ensure consumers are well aware of Nintendo’s bright new 3DS. Over 6,000 UK locations will be ‘painted red’ around the launch of the Metallic Red 3DS which hits shelves today, with six-sheet and 48-sheet posters advertising the new colour. Nintendo …

Nordic Games’ latest karaoke title We Sing Rock will hit shelves next month exclusively on Wii. The title will feature 40 rock anthems, music videos and a range of solo and multiplayer modes. It will arrive on October 28th in the UK. It includes songs from artists such as Coldplay, …

Electronic Arts has revealed that its urban football game will arrive on shelves in March 2012. The release window was confirmed by a leaflet included in all copies of FIFA 12, which launched last night in the UK, according to VG247. Previously the only date given for the title was …