MCV/DEVELOP News, events, research and jobs from the games industry

Nintendo of Europe has confirmed it will be reducing the Europeantrade price of 3DS to retailers by around a third from 12thAugust 2011. The news is part of the hardware’s global trade price reduction initiative. Nintendo does not set the price for hardware or software in Europe so "the ultimate …

Nintendo Australia has confirmed its plans to drop the suggested retail price of the 3DS in Australia and New Zealand, starting 12th August. The current SRP for the 3DS is AUD$349.95, and the price drop will see it retailing in Australia for AUD$249.95 or NZD$343.99 in New Zealand. Nintendo Australia …

40 per cent has been knocked off the price of the Nintendo 3DS just five months after its launch – and similar cuts are on the way for Europe and the US. Nintendo, speaking in its quarterly financials today, said it was dropping the price after lower-than-expected sales of the …

SEGA released Captain America: Super Soldier in Australia and New Zealand two weeks ago, but its marketing campaign kicks off today alongside the film. The heavy TV campaign started airing today, with 15 and 30 second spots on cable channels including Showtime Action, Movie One, Fox 8, MTV and others. …

After a positive reception to its new ‘experience zone’ in Parramatta, GAME has confirmed to MCV its plans to rollout the design in multiple other retail stores. GAME Parramatta had its experience zone installed in June this year, which allowed customers to play around with 3D TV, Kinect and other …

PSM3 Magazine Australia&NZ is undergoing a design change which Future Publishing promises will have active QR codes linking to digital content. PSM3 has been running for two years with Australian / New Zealand specific content. Its first redesigned issue featuring a Battlefield 3 cover lands early next month, and has …

Nintendo has released a new build of its Wii U dev kit and EA VP Andrew Wilson has said that, in terms of raw power, the new Nintendo machine can rival or perhaps even surpass what’s seen on Xbox 360 and PS3. I think we’ll be able to do anything …

Gearbox has revealed an interesting piece of DLC that will be hitting Duke Nukem Forever on Xbox 360, PS3 and PC this autumn. Called the ‘Hail to the Icons Parody Pack’, it includes four new multiplayer maps, three new multiplayer modes and four new weapons. It will be free to …

Lion's share of revenues enjoyed by an elite few, analyst group claims

If the trade ever needed proof that Wii owners are still willing to put their hands in their pockets and buy games, 505 Gameshas it. Zumba Fitness is June’s No.1 and has now established itself as the latest Wii sales sensation, propelling 505 into the publishing elite for the month. …