MCV/DEVELOP News, events, research and jobs from the games industry

CEO Yves Guillemot tells Develop the firm is prepared to buy again in new online push

Codeplay's games technology director Colin Riley on iterative optimisation

Video games have the most devoted following of any entertainment medium.Gamers queue for days to pick up new blockbusters at launch. They furiously defend their favourite games from criticism. And they don’t just want to talk with developers and publishers – they want to get involved. Such passion is great …

As part of hisMicrosoft Worldwide Partner Conference speech, Microsoft chief exec Steve Ballmer has admitted that Windows Phone 7 is not flying off the shelves as fast as the firm would have hoped. While still enthusiastically explaining how successful Microsoft is, there were concessions to its trailing position in the …

But Gamification is growing in value, says Rick Gibson

Shane Kim, one of the key executives behind Microsoft’s Xbox push, has been appointed to the board of directors at global games retailer GameStop. Kim retired from Microsoft in 2009 when he was at the time serving as the corporate VP of strategy and business development at the Interactive Entertainment …

You have just over two weeks to make sure your views count in the run-up to this year’s Games Media Awards in association with Grainger Games. If you haven’t already lobbied, you have until Monday July 25th. Simply email gma@intentmedia.co.uk with your suggestions for the Games Media Legend and Rising …

Guildford dev cluster can 'set the benchmark'

The man behind the most important games reviews site of the internet has said that the world’s games critics are neglecting their obligation to review the whole spectrum of games on the market. Destructoid reports that when asked in the A Jumps B Shoots podcast what must be done to …

UK games retail can expect another 18 months of decline before things start growing again,says Asda. The firm was talking following last month’s E3 conference, with games chief Andrew Thompson describing the games on show as ‘unbelievable. ‘The quality is so high now,” Thompson told MCV. You don’t really see …