GAME wins Assassin’s Creed exclusive

UK retailers GAME and Gamestation will be the only High Street chains to stock the Special Edition of Assassin’s Creed: Revelations. The SKU will include a soundtrack, special cover art and several bits of DLC – Ezio’s Ultimate Armour and two new multiplayer characters. It will also include the Constantinople …

Read More »

Colonial Marines puts quality-first

Worried that Aliens: Colonial Marines will be yet another shoddy licensed title? Fear not. Speaking to MCV, Sega West boss Mike Hayes has said that it recognises that if the game is to achieve the sort of global sales the company is aiming for it must be a top-quality product. …

Read More »

INTERVIEW: Sega

How important is the UK market to Sega? Mike Hayes, CEO, Sega Europe and Sega America: Yeah there was that claim a few years ago that the UK was the second biggest games market in the world. Clearly, the UK is still a big market. But I would say, the …

Read More »

Develop Awards get Gamecity:Hamburg backing

Gamecity:Hamburg, the trade body representing studios in Germany’s second-largest city, has signed up as event partner for this year’s Develop Awards. The Develop Industry Excellence Awards, to be held July 20th, will present 21 awards to the best few studios among some 100 nominees. Over 550 games development professionals attended …

Read More »

Nintendo on board for Zumba TV ad

Zumba Fitness, the surprise hit of 2011 so far, is to get a significant second wave of marketing thanks to a collaboration between 505 Games and Nintendo. The pair have joined forces to create and fund a TV campaign for the Wii version of the title. It will hit screens …

Read More »

Gem Distribution teams up with Logic3

Peripherals firm Logic3 has established a new partnership with Gem Distribution. The deal will see the former’s products – including the i-Station, Screen Beat and Top Drive – made available through a wide range of UK retailers. We are thrilled with the opportunity to represent the Logic3 brand as they continue …

Read More »

NPD: LA Noire nears 1m in US

Rockstar’s LA Noire was the best selling game in the US in May, selling 889,000 units across Xbox 360 and PS3, according to Giant Bomb. However, its success was not enough to stop a 19 per cent year-on-year slump in the US software market, which hit a value of $375.8m. …

Read More »

NPD: Xbox bosses May market

Xbox 360 has posted its 17th successive month of year-on-year unit sales growth in the US. In total Xbox 360 has accounted for 34 per cent of the region’s total video games revenue so far in 2011 – a seven per cent year-on-year increase. However, the overall picture is less …

Read More »

Events