MCV/DEVELOP News, events, research and jobs from the games industry

Publisher EA says it added Kinect compatibility to Mass Effect 3 in order to target the large casual gamer demographic. That’s according to EA Games label president Frank Gibeau, who told Eurogamer he wants Mass Effect 3 to grow the audience and make it more accessible”. He said: We wanted …

John Riccitiello is confident his company has got Kotick’s goat” with Battlefield 3. The EA chief was speaking to Reuters about claims from Bobby Kotick that all of the BF3 footage seen so far has been from the PC version. Riccitiello assured fans that it was console footage, and cheekily …

Nintendo exec Reggie Fils-Aime continues to evade questions on new system's performance

THQ never started production on a 3DS instalment in its popular Saints Row series, according to Danny Bilson. The firm’s executive vice president of core games told GameSpot the development team had decided to work on other projects instead. News that Saints Row 3DS had been canned emerged last month. …

The June issue of Develop is packed with great features, including a focus on the creators of Moshi Monsters

Microsoft exec claims the online service will spread across multiple devices

Though the reward of extra weapons and perks for those who pre-order a game is far from a new phenomenon, EA’s decision to do so with Battlefield 3 has seemingly caused some upset. The game community of link-sharing service Reddit is attempting to set up a boycott for the game. …

The Develop Awards early bird ticket discount has been extended for three more days, giving people the chance to save as much as 700 on tables. Early bird ticket discounts are now available until Wednesday June 15th – sharing the final early bird deadline day for The Develop Conference. DEVELOP …

Nintendo’s 3DS has now passed the 1m unit sales barrier in Japan. However, as reported by Andriasang, it took the machine 13 weeks to reach the milestone. Its predecessor the DS managed the same in just four weeks. Other iterations of the DS have also been quicker out of the …

The need to support Call of Duty’s 30m worldwide user base is the reason behind Activision’s decision to press ahead with plans for the premium Call of Duty Elite service, the company has told MCV. "[Look at] the sheer scale of the audience – and not just by any individual …