Wayne Rooney joins Microsoft PR team

You want me to sign a 1m cheque for a an outdoor advertising campaign that will see our game brand placed on the foreheads of five year old school children across the home counties and British overseas territory Tristan da Cunha? Sure. What’s that – 500k so Kerry Katona will …

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PS3 trade-ins ‘up 200%’

Retail sources have for the first time indicated that PS3 console trade-ins have dramatically risen as the controversial PSN outage continues. In the first week of downtime we did not really see any major change in sales or trades,” an unnamed store manager ‘at a major UK retailer’ told Edge. …

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Age ratings could become voluntary

While age ratings and the enforcement thereof remains one of the hottest topics in the modern games industry, the Video Standards Council has suggested that all entertainment media could eventually shift toward an advisory rather than a legally-based system. The statement comes in the wake of the news that digital …

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MCV AWARDS WINNERS: Sega

Why do you think you won the MCV Award for best digital distribution team?Within the digital team we strive to not only be the best possible partner for our digital retailers and distributors, but also just as importantly for the end user too. We like to think that we are …

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Microsoft sponsors GAMEfest

Retailer GAME has named Xbox 360 platform holder Microsoft as the headline sponsor of its upcoming GAMEfest consumer show in Birmingham. The deal will see Microsoft branding on all pre-event marketing and afford it a heavy presence at the show itself and a prime space at the venue. MS has …

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MP warns Sony over PSN saga

Sony must make online security a new priority, Culture Minister Ed Vaizey has said in response to the PlayStation Network data breach. But he insisted the Government would not interfere with the Information Commissioner’s Office on whether to fine Sony. Clearly, as more and more companies move their products online …

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