INTERVIEW: Stuart Lang

Electronic Arts’ Q1 line-up looked suspiciously like most other publishers’ Q4 line-up: Dead Space 2, Bulletstorm, Fight Night Champion, Mass Effect 2 on PlayStation 3, Dragon Age II, Crysis 2, The Sims Medieval, Shift 2: Unleashed and Tiger Woods PGA Tour 12: The Masters. That’s eight top ten hits, including …

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EA: Innovation is more important than ever

Electronic Arts may be focusing more and more resources on fewer and fewer super-brands, but it insists it is equally committed to creating new franchises and working with pioneering studios. In the last few years, the publisher has reacted to changing market conditions by dramatically reducing its output. In FY09 …

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Xbox 360 drives EDD profits up 50%

Microsoft’s Entertainment & Devices Division – which amongst other things is home to the company’s Xbox operations – has enjoyed a surge in revenue and profit in the first quarter of 2011. EDD posted revenues of $1.94bn, a rise of 60 per cent compared to calendar Q1 2010. Profits climbed …

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OPINION: Ubi’s drive and ambition

Just three weeks ago in this very magazine Ubisoft CEO Yves Guillemot predicted his firm could eventually topple EA and Activision as the leading third-party publisher. These were not just hysterical words from a Frenchman feeding off the excitement of receiving our Grand Prix award. (Although he did tell us …

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Digital boosting games merchandise

Digital games are changing the merchandising business by bridging the gap between physical and virtual goods. For example, most Moshi Monsters toys are accompanied by a promotional code that offers users a virtual gift to use online. Level Up Wear – a firm that produces clothing based on official game …

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FOCUS: Games Merchandise

Forget about the business of games for a moment and try to put yourself in the mind of a ten-year-old boy or girl. To them, a game brand they admire such as Moshi Monsters, Pokmon or Sonic the Hedgehog is probably not seen as just a video game – nor …

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No Xbox Live problems, MS insists

The phishing warning Microsoft issued yesterday was not indicative of any Xbox Live vulnerabilities, the company has said. Microsoft is aware of the phishing problem specifically related to Call of Duty: Modern Warfare 2,” the company told Develop. We are working to resolve this”, the statement read. Phishing is an …

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