OPINION: Ubi’s drive and ambition

Just three weeks ago in this very magazine Ubisoft CEO Yves Guillemot predicted his firm could eventually topple EA and Activision as the leading third-party publisher. These were not just hysterical words from a Frenchman feeding off the excitement of receiving our Grand Prix award. (Although he did tell us …

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Digital boosting games merchandise

Digital games are changing the merchandising business by bridging the gap between physical and virtual goods. For example, most Moshi Monsters toys are accompanied by a promotional code that offers users a virtual gift to use online. Level Up Wear – a firm that produces clothing based on official game …

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FOCUS: Games Merchandise

Forget about the business of games for a moment and try to put yourself in the mind of a ten-year-old boy or girl. To them, a game brand they admire such as Moshi Monsters, Pokmon or Sonic the Hedgehog is probably not seen as just a video game – nor …

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No Xbox Live problems, MS insists

The phishing warning Microsoft issued yesterday was not indicative of any Xbox Live vulnerabilities, the company has said. Microsoft is aware of the phishing problem specifically related to Call of Duty: Modern Warfare 2,” the company told Develop. We are working to resolve this”, the statement read. Phishing is an …

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Ubi revs up Driver as next mega-franchise

A fresh blockbuster franchise will join Ubisoft’s roster when Driver returns on September 2nd. The firm has told MCV the revamped Britsoft driving game can reclaim former glories and be as lucrative as stablemate Assassin’s Creed. Driver: San Francisco arrives in September, but Ubisoft fired up the hype engine this …

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Wii Play: Motion arrives in June

Nintendo has announced that Wii Play: Motion will be released in the UK on June 24th. The game was only announced earlier this month and will soon be winging its way to UK shelves. It features twelve mini-games designed to show off the capabilities of Nintendo’s Wii Remote Plus and …

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